If you are starting a small business or just looking to renovate your storefront, there are a few things you may want to consider. Your store layout and design can directly influence the consumer’s experience. For example, if you walk into a dirty restaurant, you subconsciously will think about the cleanliness of the kitchen, or if you enter a store which is very difficult to maneuver, you may spend less time in there than you wanted. Likewise, if what you are looking for is difficult to find, it can put a bad taste in your mouth before the purchase. All these and more have a significant impact on your consumer. Knowing how to tailor your business to the mass is critical for your store to optimize the most sales. Here are three golden rules you should always consider with your design and layout:
Traffic Flow
Discover how the traffic flows throughout your store. Studies have shown that in the United States, shoppers tend to move throughout a store space in a counterclockwise movement or following vehicular patterns on foot. Watch your foot traffic in your store and see where people migrate. Windows, paths, light, and displays can all entice people to move your store in different manners. Use this to your advantage for products you are trying to sell.
Do Not Overcrowd Your Space
An obtrusive space can easily cause frustration in a shopper. A frustrated customer is an unhappy customer, and this can also significantly cut down the time they spend in your store. Remember, less can be more. Consider what is selling in your store and how much real estate it takes in your showroom or storefront. Something that is your primary selling point should take up the most space in your store. Keep your area airy and free of obstructions.
Impulse Buying Area
Customers are most likely going to “impulse buy” during checkout. You can use this to your advantage with smaller investments and products. Put products that you think people may impulsively buy near your checkout areas to help boost the sales of these smaller items significantly.
Understanding how your store affects sales is crucial. Adding these tricks and more can help boost sales and productivity. What tricks are you incorporating or forgetting to use? Remember to analyze your store regularly when getting new displays and signs to make sure it is flowing properly! Got any tricks you want to share with others? Let us know below in the comment section!
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